We have such a great team at The Sticker Factory, and each month we’re going to introduce you to one of these lovely people. Our first ‘meet the team’ is with Vanessa Laws. She founded The Sticker Factory in 1997 and is the mastermind and sticker designer extraordinaire behind the company.
What did you do before creating The Sticker Factory?
I trained as a graphic designer, with a leaning towards illustration, and worked in a number of studios after leaving college. Immediately before the Sticker Factory I combined some part-time free-lance work with being a (nearly) full time mum to my three children. I was also teaching myself how to use a computer for the first time, “Macs for Dummies” came in very handy!
What gave you the idea for The Sticker Factory?
Being a Mum of small children, I was very child-focused, and some of the first images I designed were small, colourful “characters”. Their simplicity reflected my limited experience with computer graphics, but when the children started coming home with reward stickers from school, I actually thought my designs were better than those ones. I thought I would get some printed up and see how it went. In the event some of those early designs became some of The Sticker Factory’s best sellers: the pink dino, happy snail and very un-scary spider!
What’s your role at The Sticker Factory?
I develop new products and design most of them – Caryn our other designer is much better at designs for older children, so I stick to the “younger” designs. I also oversee marketing and advertising, but as a director keep an overall eye on all aspects of the business.
How would you describe The Sticker Factory?
The Sticker Factory is a very happy place to work. Most of out staff have been with us a long time and have helped us grow with their loyalty, hard work and own ideas. There’s a lot of laughter in the office, and everyone cares about each-other as well as providing a fantastic service for our customers.
How do you think your colleagues would describe you?
That’s rather difficult to answer! I hope they think I’m pretty easy-going and supportive. Forgetful though! If they ask me to do something I will often write it on a post-it and stick on myself as a reminder!
What do you like to do when you’re not at The Sticker Factory?
Now that my children have all left home, I have converted a spare room in to my own art studio so that I can re-discover a more hands-on approach to art again with paints and pencils, pens and ink rather than the computer.
If you had to choose a sticker that represents you which one would it be and why?
The happy snail probably! I try not to be in too much of a rush, but enjoy life with a cheerful attitude and a plodding I’ll-get-there-in-the-end philosophy.